If you are a personal trainer, it is important that you understand the fact that social media can make or
break your career. At first, it can get overwhelming, even if you know what to do and how to start, especially if you don’t have a big audience. Damen Griffith is the founder of DamenGfit, a company that coaches people by taking them through healthy eating habits and how to keep fit. Griffith has been using social media to transform the lives of people across the globe through his fitness guidance.
While the coming of age of social media means there are more avenues for those very single-minded marketing folk, it also means that there is a shared place where people can speak about topics they’re truly passionate about. Bearing that in mind, health and fitness coaches can upgrade their social media game by building their brands online and attracting a larger audience. Let’s find out how.
You don’t need to go to school to learn how to engage with people on social media. How you respond to anyone willing to know more about your services will define your chances of reaching your goals. When growing your audience, you don’t have to engage with people on social media expecting anything in return. Just do it without any expectations. Many have tried gaining more audience but end up failing. However, Damen’s case has been different. From experience, he understands that you have to keep talking to people on social media in order to achieve your goals.
Damen has a passion for helping others and was sure that he had to use social media to find the right people who needed his help. That way, with no training or prior knowledge of how to help people on social media, he went from zero followers to building a thriving coaching business online. Also, engaging with people on social media is not just about talking to them and responding to their messages. It also involves posting information on what you are offering, pictures, work out videos, and everything that’s related. This way, you don’t even have to create the audience, it just creates itself, and therefore, new clients begin signing up for your services.
Grow Your Audience
In order for social media marketing to work, you need an audience. A lot of people wonder how they can grow their audience on social media. It’s one of the hardest tasks, but it doesn’t have stress you, especially if you are on social media for business. All you are required to do is check out your followers and those who like your posts. Like their posts as well, follow them back, comment, and start a conversation with them that’s about regular people stuff. It’s obvious that the bigger your audience, the higher your chances are for getting more leads for your personal training business.
Creating engaging content, liking, and commenting on their posts is a great way to grow and sustain your audience. Before anything else, Damen knew he had to grow his audience, and within a month, he had thousands of followers. This inspired him to keep on what he was doing best, as a result, he began his online coaching.
Don’t Give Up
The beginning of success is always the hardest. Many people get disappointed by the response they get at first, but that should give you the strength to set the pace for your success journey. Successful social media marketing has a lot of challenges. Staying focused and consistent is the only way you’ll really see results. Damen did not lose focus on what he was aiming to achieve.
Currently, he has transformed thousands of people through his fitness guidance on social media and has managed to get over 300,000 followers on Instagram. They say experience is the best teacher and Damen is a perfect example of the same. Since he started working on his online course, he has gained a good amount of influential power. It is a sure thing that if you follow these few steps, whatever online business you are beginning to set up will thrive just like Damen’s.